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Turning Holiday Spikes Into Year-Round Growth For An Online Home Goods Brand

E-commerce retailer uses inventory financing to turn seasonal spikes into steady growth.

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Business Snapshot

Overview

Jason runs an e-commerce brand that sells home decor and gifts with nearly half of yearly sales arriving in the fourth quarter. He struggled to buy enough stock ahead of the holidays while also funding ads and was limited by a lack of traditional collateral and a short operating history.

The Challenge

Without additional capital Jason faced repeated stockouts on best sellers, paused ads early each season, and left demand on the table because banks were unwilling to extend a larger line based on his limited balance sheet.

The Solution

Purple Tree Funding analyzed two years of marketplace sales, payout histories, and seasonality patterns and offered a flexible inventory financing line that drew against purchase orders and receipts, with interest only on drawn amounts and repayment structured around post holiday sales.

The Results

Over the next two holiday seasons the brand saw a fifty four percent year over year increase in fourth quarter revenue, an eighteen percent rise in average order value after expanding bundles, no stockouts on best sellers, and enough cash cushion to test new ad channels without cutting inventory.

Owner stories. Real business wins.

Explore flexible solutions for real business needs. Fast decisions, clear terms, and funding that works for you.

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